Welcome to the award-winning portfolio of Michael Shirley,
a multi-disciplinary creative director based in Portland, Oregon.

Sprint: HTC Evo 3d Launch



To create excitement around the launch of the new HTC EVO 3D phone from Sprint, We created a first of it's kind simulated 3D movie trailer that lets you upload your photo and put yourself in the action. The campaign was wildly successful with over 6.5 million hits in just 6 weeks.


View More of this Project »

BossTracker 5000

Our CCO, Jason Peterson can be a hard person to find, that's why I created a device that makes his seat tweet. Everytime he sits down or gets up the BossTracker5000 takes a picture and tweets it. Written in Processing and Arduino, the project harnesses social media and bridges the gap between digital & physical.


View More of this Project »

Handcrafted by Cracker Barrel

Cracker Barrel needed to redefine it's brand to a younger audience, we helped them by emphasizing the handcrafted values of the brand through a full 360 degree campaign, showcasing everything right down to the biscuits made with love.


View More of this Project »

Ursus Vodka: Bearaoke Application

We introduced Ursus Vodka into the social media universe with an ultra cheezy bear infused with a lot of karaoke love in a Facebook application featuring Ursus, the party bear.


View More of this Project »

Identity Crisis: Interactive OOH

A street level installation built in openFrameworks that uses facial tracking technology to change peoples faces as they walk by. It's seamless & invisible technology so anyone can play with it, from a grandma to a toddler, all they have to do is have a face and a little time.


View More of this Project »

Nexium: End Heartburn Drama

For Nexium, we realized there are thousands of conversations online between heartburn sufferers. We took these digital conversations and literally dramatized their suffering onstage to introduce Nexium and end the heartburn drama.


View More of this Project »

Effen Vodka: Barfinder iPhone App

The smoothest vodka needed an even smoother mobile app for the iPhone. The Effen bar locator shows you the best places to go nearby using Augmented Reality and Geo-Location.


View More of this Project »

Ink+Water: Music Visualizer

Music visualization is one of my loves, tinkering in Processing/JAVA I've built an application that creates real-time generative visuals using particles that dance hypnotically to the music.


View More of this Project »

OfficeMax: Elfmas Town

OfficeMax wanted to make a splash on Facebook for the holidays. We created a holiday village called Elfmas Town filled with super fun games. Herd kittens away from a yeti, make g-bread bust a rhyme or have reindeer ice-skate battles.


View More of this Project »

McDonalds Site Redesign

One of the world's biggest brands needed an interactive facelift, we redefined the brand's online presence by simplifying their visual aesthetic, making the site experience more usable and the food more approachable & honest.


View More of this Project »

John Carter Digital Launch

Helping to launch a movie 100 years in the making is an epic opportunity. We created a versatile web experience that ran across desktops, tablets & mobile platforms. We also created high-impact digital advertising takeovers, rich-media & standard flash units to create hype and drive traffic.


View More of this Project »

Tequila Casa Dragones

An ultra-premium tequila definitely needs an ultra-premium site. By creating a freeflowing navigational timeline we reflect the premium qualities of a freespirited vanguard brand without losing emphasis on the handmade values that truely define it.


View More of this Project »

Waterkeeper Alliance: The Dirty Lie

The Waterkeeper Alliance, created by Robert F. Kennedy Jr, wanted to expose the myth of clean coal for what it really is, a dirty lie. This truly integrated campaign was able to garner amazing amounts of impressions across nearly all media channels.


View More of this Project »

Wasa Crispbread: Snackspiration

Americans don't know what to do with "Crispbrod". We help them learn by encouraging them to use Wasa crispbread as a canvas to create the best snack possible. We built a community on Facebook and let their audience do what they do best— create, share and enjoy.


View More of this Project »

Send me a message

I'm a lot of things, a creative director, art director, designer, technologist, content specialist, digital strategist & mad scientist inventor— I bridge the gap between traditional creative & pureplay digital, develop existing talent into hybrid thinkers and educate account teams & clients about the potential impact they can make through digital & interactive mediums. Shoot me a message using the form below, I'm always happy to meet new people.