Welcome to the award-winning portfolio of Michael Shirley,
a multi-disciplinary creative director based in Chicago, IL.

Sprint: HTC Evo 3d Launch



To create excitement around the launch of the new HTC EVO 3D phone from Sprint, We created a first of it's kind simulated 3D movie trailer that lets you upload your photo and put yourself in the action. The campaign was wildly successful with over 6.5 million hits in just 6 weeks.


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BossTracker 5000

Our CCO, Jason Peterson can be a hard person to find, that's why I created a device that makes his seat tweet. Everytime he sits down or gets up the BossTracker5000 takes a picture and tweets it. Written in Processing and Arduino, the project harnesses social media and bridges the gap between digital & physical.


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Handcrafted by Cracker Barrel

Cracker Barrel needed to redefine it's brand to a younger audience, we helped them by emphasizing the handcrafted values of the brand through a full 360 degree campaign, showcasing everything right down to the biscuits made with love.


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Ursus Vodka: Bearaoke Application

We introduced Ursus Vodka into the social media universe with an ultra cheezy bear infused with a lot of karaoke love in a Facebook application featuring Ursus, the party bear.


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Identity Crisis: Interactive OOH

A street level installation built in openFrameworks that uses facial tracking technology to change peoples faces as they walk by. It's seamless & invisible technology so anyone can play with it, from a grandma to a toddler, all they have to do is have a face and a little time.


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Nike Dri-Fit NikeTown Installations

We showcased the power of Nike's Dri-Fit apparel technology at retail by working with Nike to develop a unique window installation that rolled out globally showing Dri-Fit's benefits by using athletes in motion including Maria Sharapova & Ashton Eaton.


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Nexium: End Heartburn Drama

For Nexium, we realized there are thousands of conversations online between heartburn sufferers. We took these digital conversations and literally dramatized their suffering onstage to introduce Nexium and end the heartburn drama.


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Effen Vodka: Barfinder iPhone App

The smoothest vodka needed an even smoother mobile app for the iPhone. The Effen bar locator shows you the best places to go nearby using Augmented Reality and Geo-Location.


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Ink+Water: Music Visualizer

Music visualization is one of my loves, tinkering in Processing/JAVA I've built an application that creates real-time generative visuals using particles that dance hypnotically to the music.


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OfficeMax: Elfmas Town

OfficeMax wanted to make a splash on Facebook for the holidays. We created a holiday village called Elfmas Town filled with super fun games. Herd kittens away from a yeti, make g-bread bust a rhyme or have reindeer ice-skate battles.


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McDonalds Site Redesign

One of the world's biggest brands needed an interactive facelift, we redefined the brand's online presence by simplifying their visual aesthetic, making the site experience more usable and the food more approachable & honest.


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John Carter Digital Launch

Helping to launch a movie 100 years in the making is an epic opportunity. We created a versatile web experience that ran across desktops, tablets & mobile platforms. We also created high-impact digital advertising takeovers, rich-media & standard flash units to create hype and drive traffic.


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Tequila Casa Dragones

An ultra-premium tequila definitely needs an ultra-premium site. By creating a freeflowing navigational timeline we reflect the premium qualities of a freespirited vanguard brand without losing emphasis on the handmade values that truely define it.


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Waterkeeper Alliance: The Dirty Lie

The Waterkeeper Alliance, created by Robert F. Kennedy Jr, wanted to expose the myth of clean coal for what it really is, a dirty lie. This truly integrated campaign was able to garner amazing amounts of impressions across nearly all media channels.


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Wasa Crispbread: Snackspiration

Americans don't know what to do with "Crispbrod". We help them learn by encouraging them to use Wasa crispbread as a canvas to create the best snack possible. We built a community on Facebook and let their audience do what they do best— create, share and enjoy.


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Send me a message

I'm a weird formulation of a lot of things: creative director, art director, designer, creative technologist, digital producer, digital strategist, but my favorite is mad scientist inventor— I've found that I help tos bridge the gap between traditional creatives & pureplay digital creatives. This helps develop existing talent into hybrid thinkers, changing the way they look at digital & interactive mediums and unifying departments to think with a 360 integrated approach. Shoot me a message using the form below, I'm always happy to meet new people.