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Kraft Belvita

Hello World

About the Project

This is a fun little concept that never got to be executed. Belvita was a breakfast cookie Kraft was launching in US, it was designed to provide energy and sustain you throughout the day with no crash and take a little bit of inspiration from gif culture. Our idea was to purchase small tv remnant media bits in the morning, almost as if we were pirating the airwaves and jar people into waking and greeting the world with excitement and little laughter, all thanks to Belvita. Watch the collection in the video below:
Kraft Belvita: Hello World
Kraft Belvita: Hello World, Launch Concept