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Cracker Barrel

Handcrafted

About the Project

Cracker Barrel needed to redefine it's brand to a younger audience, we helped them by going back to their roots and emphasizing the handcrafted values of the brand through a full 360 degree campaign, showcasing everything right down to the biscuits being handmade with love (which they actually are), I had a Southern mom scold me in their test kitchen for not eating all her pie.
Cracker Barrel | Home :30
Cracker Barrel | By Hand :30
Cracker Barrel handcrafted