About the Project
My client dared me to make the scariest Halloween ad he'd ever seen. We delivered. Maybe a little too much...
Typically communications from retailers during this season feature cheesy catalog photography to promote their products. We thought we'd take advantage of the common tropes of the season and twist it to bring Halloween to life in a Rob Zombie worthy video. Designed to auto-play on Facebook there's misdirects to catch the viewers attention and draw them in deeper by turning on the audio only to receive a scary surprise.
Kmart More Thrills Online Video