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Kmart

Shop Like A Boss

About the Project

Kmart is unique in the sense that a lot of people who shop there don't have credit cards, but at Kmart that can't hold them back. They can simply reserve online and pick up in store to pay with cash. We created a fun little character to bring that feeling to life in a fun piece of content that generated millions of hits online, she even made an appearance on the today show.
Kmart Shop Like A Boss
Kmart Shop Like A Boss