The line reads: “Nous recuperons les restes de peinture”. Which translates to: “We collect leftover paint”. (Thanks Simon!) I think its an extremely clever location specific advertisement.
EDIT*** I originally had the location as somewhere in France, but I’ve been informed that I was actually in Montreal, Quebec. My bad!
Found Via: Reddit.com
Tags: advertising, Apple, Montreal, nano, Out of home, outdoor, paint, pwn, rona
Filed Under: Cool Creative Fun
Dan
May 1st, 2009
It is not in France, it’s in Montreal, Canada. Also, there is a better picture : http://technaute.cyberpresse.ca/images/bizphotos/569×379/200905/01/68050.jpg
MichaelShirley
May 1st, 2009
Thanks, I corrected the info!
Step
May 1st, 2009
France?!?? Try Montreal, Quebec.
MichaelShirley
May 1st, 2009
Thanks for the info, I corrected it. That’s what I get for making assumptions.
Simon
May 1st, 2009
This is not in France. It took place in Montreal (Canada). The correct translation would be «We collect leftover paint.»
MichaelShirley
May 1st, 2009
Thanks for the correct translation! I don’t speak a lick of French so I was just relying on babelfish to get the gist of it.
Denis Francois Gravel
May 2nd, 2009
For the details about the story, more pictures and video, go to my blog post.
http://presentabilitywithdfg.wordpress.com/2009/05/01/ipod-ad-brilliantly-piggybacked/