Amnesty International: Interactive Anti Abuse Ad

Amnesty International has installed a new anti-domestic-abuse ad fixture in Hamburg, Germany which is equal parts clever and shocking: when you look at the photo, it’s a smiling couple; when you look away, it’s a dude punchin’ a lady.”

Very innovative and interesting approach to delivering the message. Double bonus on using a new approach byintegrating motion tracking technology into what can often be a bland medium.

Found via: Gizmodo via: Copyranter via: Dvice

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