I love building projections more than anything right now and I will keep adding them to this blog as I find them. I really believe they they have so much potential beyond art and could change the face of non-traditional advertising.
How it would be, if a house was dreaming”
The conception of this project consistently derives from its underlying architecture – the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers “Galerie der Gegenwart”. Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves – describing the constitution and spacious perception of this location by means of the building itself.”
Production: urbanscreen.com
Art Direction: Daniel Rossa – rossarossa.de
Realized with MXWendler mediaserver
Tags: 3d animation, 555, amazing, art, building projection, daniel rossa, design, facade, kubik, projection, urban screen
Filed Under: Creative Digital Technology Videos