MY FUTURE ME
Amazing Music Video: Sour- Hibi no Neiro
This is probably one of the most amazing videos of the year. It brilliantly flows and was created with, from what I understand, nearly no budget. I had first seen this on BBH Lab’s blog and was immediately blown away with how much work went into it. Apparently one of their creative teams, Hal & Masa, directed it. I had been reluctant to write about it because I had assumed it would be an immediate viral hit but it seems to not be getting as much hype as I had been predicting and I want to do my part to help it along.
From BBH Labs:
Rather than hinder the ideas, this ironically provided the framework from which the idea was born. Webcams as a medium were chosen because these days everyone has seems to have one. Sour also had a relatively strong fan base that paid constant visits to their fan site.
A message was sent out from there to ask fans to volunteer for the new music video. The production was inundated with responses from people all over the world the most surprising being a fan from a small town in Portugal.
The next few months were spent choreographing the performance. This was primarily done by the directors literally acting out and filming every part themselves so as to a detailed animatic, that in-turn would make it easier for their friends online to follow.
Once that was buttoned down the filming of over 80 people began. The directors wanted the action to be created from timed choreography to give it a more realistic feel and to make it more human. Relying on editing alone would have taken away the charm and from the spectacle of the coordination of so many individuals.
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Tags: band, bbh, creative team, crowdsourcing, genius, hal & masa, hibi no neiro, innovative, Japan, labs, music video, sour, viral, webcam
Filed Under: Creative Fun Videos
