Joe Boxer Inactivity Tracker


t seems nowadays everyone is tracking everything. But when do you want to not be active? When you're in your Joe Boxer Pajamas, that's why we created the world's first inactivity tracker. Step 1: Put on the inactivity band and your Joe Boxer pajamas. Step 2: Pair it with your smartphone. Step 3: No more steps. Our Inactivity Tracker won a Gold Lion along with nearly a dozen shortlists from film to promotion & activation. View the Cannes Case Study video below:

The Device

We created a wearable band in partnership with a chinese company named TimeStar to prototype a wearable technology band that syncs up to your smartphone via bluetooth and rewards you with badges and bragging rights for your inactivity, a cultural contrast against all things active like Fitbit, Fuelband and more. The device was iOS & Android compatible with native applications on each platform.

Launch Video

To launch the product we create a one hour long inactivity competition with commentators giving a play-by-play while the inaction took place.