KFC was becoming irrelevant to the millennial generation (my generation I'm told), so we set out to help get them back in the conversation. We created dozens of pieces of content, everything from chicken corsages to motocross stars doing backflips and invited the public to participate, the campaign quickly blew up all over social and helped propel KFC to one of the most social QSRs in the world with amazingly entertaining work.

A small sampling of some of the content & spots we created for them below: