My client dared me to make the scariest Halloween ad he'd ever seen. I delivered. Maybe a little too much... Typically communications from retailers during this season feature cheesy catalog photography to promote their products. But Kmart is no typical retailer so we brought Halloween to life in Rob Zombie worthy video. Designed to auto-play on Facebook there's a ton of misdirects that draw the viewer in deeper for a scary surprise. Watch if you dare.