After the breakout hit with the Jingle Joes (AKA Jingle Balls)m we looked to continue the theme and expand the audience, Joe Boxer pajamas are for everyone and we wanted to make sure it wasn't just good looking dudes in boxers, who loves pajamas more than anyone? Pregnant women and Dads. Knowing our target we gave them their time to shine on screen. Millions of hits and impressions later, it was one of the best seasons for Joe Boxer at Kmart ever.
Our Jingle Bellies even made an appearance on the Meredith Viera Show.