Kmart Spring Swim


The winter of 2013 was BRUTAL due to the polar vortex. People were more than ready for spring to come so they could escape and were ready to dream of doing so. We created a 30 second spot along with an interactive HTML5 game that celebrated stripping off your overcoat and finally getting to hit the beach. In the game you had to match the girl to the bathing suit she had on but there's a twist, she will change places. Not an easy task. See a video capture of the spot & interactive game play through below: