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NikeTown Dri-Fit Windows

About the Project

We showcased the power of Nike's Dri-Fit apparel technology at retail in the Summer of 2013 by working with Nike to develop a unique window installation that rolled out globally showing Dri-Fit's benefits by using athletes in motion including Maria Sharapova & Ashton Eaton. As the athlete moved in the video, there were fans mounted in the window display that ran on a sequence to translate their motion into real apparel.
Michael Shirley Creative Director
Final Concept Gif Storyboard
Video Proof of Concept
NikeTown Dri-Fit Windows