About the Project
College Football is one of Cheez-It's biggest sponsorships and they really wanted to lean into the sport through their own brand lens. We decided to do a Friday Night Light's style pre-game speech with a cheez geek version of a "Coach". Getting the cheeses hyped up, "I woke up feelin' the cheeziest" became a trending turn of phrase on gamedays on social media. We also created additional content for sociallike on field interviews, post game press conferencers and even the way that the team hits the field when they rush through the tunnel.
SOCIAL 15'S AND SHORTFORMS
Here's a fun little assortmant of social videos all were multi-formatted in 1:1, 4:5, 9:16, and 16:9 to be used across various platforms as in-feed and pre-roll.