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Cheez-It Puff'd

The Puff'derizer

About the Project

When it came to launching a new puffed snack targeted to a younger audience, parents and kids had a hard time wrapping their heads around what it would be like coming from a cracker brand like Cheez-it. We leaned into the problem and simply demonstrated in a playful way that it's the same old cheesy familiar snack but now in a lighter, airy, puffier form.

Behold the Puff'derizer, a top-secret gadget hidden deep in the innovation lab at Cheez-it HQ. A cheesy world where anything snack-worthy can happen and usually does, especially when mischievous cheese geeks get up to their antics. The Puffderizer literally makes everything puffier and better in the process.
SOCIAL 10'S AND 6'S
Here's a fun little assortmant of social videos all were mult-formatted in 1:1, 4:5, 9:16, and 16:9 to used across various platforms as in-feed and pre-roll.
Cheez-it Puff'derizer in action