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Cheez-It Puff'd

The Puff'derizer

About the Project

When it came to launching a new puffed snack targeted to a younger audience, parents and kids had a hard time wrapping their heads around what it would be like coming from a cracker brand like Cheez-it. We leaned into the problem and simply demonstrated in a playful way that it's the same old cheesy familiar snack but now in a lighter, airy, puffier form.

Behold the Puff'derizer, a top-secret gadget hidden deep in the innovation lab at Cheez-it HQ. A cheesy world where anything snack-worthy can happen and usually does, especially when mischievous cheese geeks get up to their antics. The Puffderizer literally makes everything puffier and better in the process.
Here's a fun little assortmant of social videos all were mult-formatted in 1:1, 4:5, 9:16, and 16:9 to used across various platforms as in-feed and pre-roll.
Cheez-it Puff'derizer in action