Kraft Mac & Cheese
About the Project
Kraft wanted to come up with a fun way to introduce their new Big Bowls product featuring more noodles and cheese in a single serving container. Turns out Mac and Cheese is similar to Turkey and contains tryptophan. So when you feed your kids a hefty serving they'll certainly go to sleep happy... Which made Valentine's Day the perfect time to launch, so you and you're partner can have some uninterrupted sexy time. Get'em fed, get'em to bed and get it on.
Mac and Cheese is For Lovers Promo Spot
To launch our campaign, we created a fun piece of content used in PR and social channels that emphasized the lack of one on one sexy time parents are able to get driving to a microsite with free samples.
A microsite gave parents early access to a kit with Kraft Macaroni & Cheese Big Bowls. Also included, some romantic goodies to help them heat things up in the bedroom like a blindfold, a tickle feather, scented candles and more.